Chicago-based SeoOptics, which is the software and technology platform for the city’s big software companies, has signed a $400 million deal to acquire startup SeoTech.
The acquisition is expected to close by the end of the year.
The deal is part of a larger consolidation in the city that also includes a $200 million buyout of a Chicago-area tech company.
The new company, SeoLab, is expected take its technology to cities around the country.
Seo’s founder and CEO Steve Wiesenthal will remain on the Seo board, which has already made a deal with Microsoft and another with Apple, according to the Chicago Tribune.
The Tribune reports the deal is for the company’s technology platform, which includes the app-centric search and recommendation platform SeoAnalytics, the company-focused app SeoChat and the analytics-driven SeoLabs.
Seogates acquired Seo in December 2014 and has been expanding its offerings, including the Seogate mobile apps and its new product, Seogus.
The company offers mobile apps that provide real-time data on where users are and what they are doing, as well as analytics that can help businesses understand how their customers are spending their time.
“This acquisition will enhance Seo, build upon our existing capabilities and expand the Seos core capabilities to support the growing needs of Seo customers,” Seo founder and chief executive officer Matt Coughlin said in a statement.
“The Seo Lab team will continue to work with Seo as we build the platform into the Seon ecosystem.”