HURRICANE HARRIS, Texas — Houston Astros President and CEO Dan Lozano and Houston Rockets Vice President of Marketing Jim Miller joined Fox News to discuss the search for a new logo and the ongoing search for the right team to make the leap from the NBA to the Major Leagues.
Lozanos first team is expected to be announced soon.
The Houston Astros have not yet released their full marketing plan, but Lozados stated that the team would not be going into the NBA Playoffs with the same team logo as before.
Loosano also said that they will continue to use the Houston Rockets trademarked logo throughout the remainder of their season.
Miller added that they have not been in touch with the NBA about a potential partnership with the Houston Texans or the NBA since the team announced their search for their new logo.
“We have been in contact with them,” he said.
“I would hope that they would be looking for a partner that is going to have a different vision for the team.”
As for the Houston, Lozans stated that there is no need for a change in logo because it is already a strong brand.
He said that there are only a few things that need to be changed.
He added that he has been a fan of the Houston sports team for 20 years.
We have done a lot of work and we are not going to change a logo because we are a great brand,” Lozanes statement continued.
The Houston Astros currently have a team logo, a new color scheme and a new mascot, the Houston Livestock Show and Rodeo.
Miller said that this change will be a positive for fans and the league.
Lozanos statement also revealed that the new logo will have an 8-foot radius around the perimeter of the logo and will have a more prominent “H” shape.
The new logo has also been designed to match the brand identity of the Astros.